NotCo, the biggest plant-based food business in Latin America, has actually reached a contract with Mostaza, the biggest junk food chain in Argentina, for the launch of its brand-new line of Mega NotBurger. The line consists of the Not Hamburger, created from pea protein, chia, coconut oil, beet and spinach, in Mega Luxurious NotBurger; Mega Traditional NotBurger and Mega Cuarto NotBurger varieties.
This brand-new line of products is readily available at the more than 150 shops that the chain has throughout the nation and can be purchased through the various sales channels that the business provides, and as an introducing promo, solely through the Pedidos Ya app.
“With the new Mega NotBurger, from Mostaza we are taking Argentine junk food to another level, we are leaders with this product. We are making a difference and we are taking that big step that the category needed in regards to development and inclusion, generating a value proposal adapted to the new customer routines.
© NotCo “This launch is a turning point for the business and allows us to continue building on items that bear our imprint with all the taste, texture and authenticity that defines us as a brand,” stated Leandro Castorani, Commercial Director of Mustard.
In the words of Mauricio Alonso, Country Manager of NotCo Argentina, “Our alliance with Mostaza is a terrific milestone for the company, however above all a turning point for the plant-based industry, which has been proliferating for several years in the nation. With this launch, we reinforce our function by increasing the offer of real food alternatives to animal protein.
“With Mostaza as an ally, the entire nation will have the ability to access an innovative plant-based proposal and find a splendid hamburger menu without meat for everyone who want to produce a modification but without changing the tastes we enjoy.”